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Today businesses have numerous online and offline marketing resources and tools. Small and medium sized businesses are not using e-mail marketing effectively. They are losing out on prime opportunities to offer their target audience with key marketing information. Most SMEs collect customer information but are unable to use this efficiently. An e-mail marketing campaign that is well planned and executed can offer customers information that they would be interested in and would most likely act upon. E-mail marketing can be rather effective in spreading your marketing message or can be treated like spam if it is done wrong.
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