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Experts have always recommended that businesses plan their marketing campaigns based on the target audience. Research indicates that younger audiences tend to stay away from e-mail marketing. This makes it important for SMEs to plan their marketing campaign in a better manner. It is found that younger customers respond better to channels such as online video over the written word. Videos are able to convey a marketing message effectively and make a strong connection with the audience. Businesses also need to use social media to reach out and interact with their audiences and to attain a better understanding of changing opinions and trends.
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