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Experts recommend that SMEs use social media as not just a marketing tool but also as a medium of communication and interaction with their target audience. Instead of merely posting a business marketing message on a site, one can use social media to do market research. This would help a business develop more effective marketing strategies. It is predicted that over the next two years business managers would begin to use social media as their primary marketing tool. Entrepreneurs who prefer to use traditional techniques need to keep an open mind and use social media to the benefit of their businesses.
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