For an ecommerce site to bring in more and more revenue every year it is vital that it focuses on ecommerce solutions such as website analytics. Website analytics provide website owners the statistics of activities on their site. This data is then analysed and provided to the different departments so that changes can be made in order to increase conversion rate. In a study conducted by Site Intelligence it was reported that online businesses that used website analytics showed and increase in conversion rate from two to seven per cent. It is important that this information is used by search engine optimisation experts and also made available to web site design service that a business hires.